This way, you get a clue on the actual standing of the company entering into year 11. Once you get the Main Menu for running the company, print a copy of the Year 10 company reports, a summary of the footwear industry report for year 10, and competitive intelligence reports. Therefore, the first set of decisions your team of managers makes is for year 11. However, the challenge is in crafting and executing a competitive strategy that delivers a respected brand image, keeping the company in contention for an international market leader, produce a good financial performance as that is measured by the earnings per share, return per share, return on investment, stock price appreciation, and credit rating.Įach decision period in the BSG represents a year, and the company you will run began its operations 10 years ago.
The BSG company co-managers must make decisions relating to plant operations, distribution and warehouse operations, workforce compensation, marketing, online sales at the company’s website, sales, and finance.
Like in the real world, the BSG companies compete in the international market arena, selling branded and private-label athletic footwear in different geographic regions such as Europe-Africa, North America, Asia-Pacific, and Latin America. The company operations run parallel to those of actual athletic footwear companies. What is the Business Strategy Game?īusiness Strategy Game is an online business simulation game where class members are grouped into teams and assigned the task of running an athletic footwear company in head-to-head competition against businesses managed by groups formed by other class members. Several colleges and universities use the Business Strategy Game in teaching and learning strategic management at their schools of Business Management. Students use the BSG to cultivate managerial skills for decision-making purposes. The Business Strategy Game (BSG) comes in handy as a realistic representation of the actual practices in a virtual setup. This requires an overhaul of teaching practices and learning techniques that cater to the changing economic trends. The world economic trends are changing fast creating more necessities for the students to develop the ability to be flexible, expert, and adaptable. Graduates are expected to possess broad competencies like problem-solving, critical thinking, and cognitive skills when entering the job market. In today’s education system, developing students with a high level of competencies and capabilities is a challenging task for every instructor.
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